FACE STOCKHOLM

In the vibrant 1980s, when neon was the new black, Gun Nowak, the fearless founder, was at the helm of Sweden's trendiest fashion boutiques. But with every neon outfit, a matching makeup shade was nowhere to be found. Instead of waiting for the world to catch up, Gun thought, "Why not create it myself?" And just like that, in the heart of Stockholm, FACE Stockholm was born in 1982, lighting up the beauty scene.

A Mother-Daughter Powerhouse. As FACE Stockholm blossomed, who better to turn to than family? Enter Martina Arfwidson, Gun's daughter, bringing her flair for design and a shared love for color. Together, they weren't just a dynamic duo; they were a force of nature, redefining beauty standards and building an iconic brand. For Gun and Martina, FACE Stockholm was never just about cosmetics. It was about the intimate moments shared with every client, the beautiful interactions, and the genuine connections