NATULIQUE

NATULIQUE was founded in 1998 by Mette and Stig with a vision to create healthier, more sustainable beauty products. Their journey began from personal experience: after their newborn twins developed severe chemical sensitivities and Mette was diagnosed with breast cancer at a young age, they became determined to reduce harmful chemicals in everyday cosmetics.

At the time, safe and truly organic alternatives were almost impossible to find. This inspired them to create their own professional haircare brand built on transparency, high standards, and respect for both people and nature. With Mette’s legal background and Stig’s passion for sustainability, NATULIQUE was developed to meet some of the strictest cosmetic safety requirements in the world – while going even further to protect salon professionals and consumers.

The brand focuses on the salon industry because hairdressers are trusted experts who can guide clients toward healthier choices. NATULIQUE works closely with these professionals to combine performance, education, and sustainability.

Today, NATULIQUE stands for clean, ethical, and high-quality beauty – created with care for health, the environment, and future generations.